Microsoft Ignite: Digital Transformation Requires Scalable, Secure Networks

Microsoft Ignite is all about innovation and digital transformation. With the tagline “spark the future” as the cornerstone of this year’s conference, Microsoft Ignite 2016 drew an estimated 40,000 attendees to Atlanta’s Georgia World Congress Center.

A10 was there. Here’s a look at the four biggest trends we took away from Microsoft’s flagship global technology event.

Into the cloud we go

At Microsoft Ignite, it was clear that the evolution from on-premises data centers to the cloud is well under way, and applications themselves are now often cloud-native.

This means IT teams need a platform that supports the transition to the cloud and a method to optimize applications across data centers and clouds for anywhere, anytime access to applications.

Security threats abound

The current security threat landscape is unprecedented. This sentiment echoed throughout Microsoft Ignite, from the keynote stage to the expo floor to hallway conversations. And unprecedented security threats require new ways to prevent attacks.

Traditional methods like next-generation firewalls and intrusion prevention alone are not sufficient to block attacks aimed at application vulnerabilities; businesses require solutions such as Web and DNS Application Firewalls coupled with URL filtering and sophisticated L7 DDoS solutions to mount a strong defense.

Watch Brad Anderson, Microsoft Corporate Vice President of Enterprise Mobility, present “Secure and Manage Your Digital Transformation”:

The IoT data explosion

The Internet of Things (IoT) is creating piles and piles of data. More connected devices, combined with the proliferation of applications, is driving the need for massively scalable network and security infrastructure.

But scale alone isn’t the answer. These networks must also be capable of uniquely handling these individual apps through customized policies and end-user permissions. Customizable app-specific policies are a must.

Digital marketing is a differentiator

At Microsoft Ignite, digital marketing continually surfaced as a major topic of discussion and an area that is ripe for innovation.

For many companies, digital marketing is now an increasingly important competitive advantage. Technology will play a major role as companies make the shift to become digital marketing powerhouses. This will include the need to support hundreds of applications, making application delivery optimization a necessity in organizations of all sizes that are looking to amplify their digital marketing efforts.

A10 Networks’ line of application delivery controllers (ADCs) can help IT professionals navigate these emerging trends with a wide range of Layer 4-7 networking and security services that optimize delivery of enterprise and cloud-native applications.

A10 ADCs are available as physical, virtual or hybrid appliances and an on-demand virtual service through the Microsoft Azure Marketplace, and ensure Web-based applications are available, responsive and secure.



October 5, 2016

About Andrew Hickey

Andrew Hickey serves as A10's editorial director. Andrew has two decades of journalism and content strategy experience, covering everything from crime to cloud computing and all things in between. READ MORE