Affinity Partner Program

The A10 Affinity Partner Program is designed to reward partner investment in A10 Networks, while establishing our commitment to your success. We’re confident that together we’ll uncover new opportunities and capture market share from the competition.

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About Our Partnership Tiers

Bronze Partner

  • Partners who want to build a new revenue stream by selling A10 solutions
  • Provides access to A10 team for assistance with deals
  • There are limited requirements, there are also limited benefits available

Gold Partner

  • Partners who have achieved proven success selling A10 solutions
  • Introduces A10 to their installed customer base and work with us to drive new opportunities and close deals
  • Offers Professional Services and Training

Platinum Partner

  • Partners who lead with A10 solutions and deliver end-to-end services to customers
  • Partner organization has trained sales and technical staff to deploy POCs or technical resources into the field
  • Offers Professional Services and Training

Benefits & Requirements

Program benefits listed here are general and may be slightly different by region. Please reach out to your local Account Manager to learn more about the Affinity Partner Program.

BENEFITS Bronze Gold Platinum
Ability to resell A10 Networks’ products and solutions
Deal Registration benefits available based on Affinity Tier
Access A10 Affinity Partner Portal featuring sales, marketing, technical and training resources
Utilization of A10 Affinity Partner Program Tier Logos
Access to Partner communications, alerts and product/program launches
Eligible for new customer acquisition incentive programs
Inside Sales Support
Access to Software Demo Equipment on select A10 products (see A10 website for further details)
Access to purchase Not for Resale (NFR)/Demo Equipment at a discounted price.
Access to A10 Evaluation Equipment for prospective customers
Training with A10 Sales and SE Specialists
Joint Marketing Investment* **
Accrued Marketing Development Funds (based on Net New Product Business)
Joint Growth Plan
Dedicated Channel Account Management
Partner Advisory Council
Maintain Annual Revenue Target YesYesYes
Approved Partner Application
Executed Affinity Contract
Business PlanYesYes
Sales Accreditation123+
Presales Accreditation 1 2
Post-Sales Training

*Subject to A10 Channel Team review

Interested in Learning More About Our Affinity Partner Program?

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