Energizing our Partners at Accelerate Affinity Partner Summit 2023
In mid-May, we hosted over 100 partners from 23 countries in Antalya, Turkey at this year’s Affinity Partner Summit. We built an agenda around sharing exclusive insights into A10’s business and technology innovation while also providing our partners networking opportunities and some fun on the side.
Pictured: Accelerate Affinity Partners in Antalya, Turkey
Welcome, Welcome, Welcome – A Closer Look at the Summit Agenda
Our emcee, Jason Harper kicked off the event building excitement for what the partners would be experiencing over the course of the next two days.
It was an honor to have a Turkish government official on hand to welcome attendees to the event from Bilgi Teknolojileri ve İletişim Kurumu Başkanı while also discussing the current Turkish IT infrastructure market.
Following that, we heard from our Vice President, A10 International, Anthony Webb, and A10 International Channel Director, Christopher Martin who laid out our commercial and channel strategy as well as the 2022 partner dashboard and celebrated last year’s successes.
A10 Business Update – Pole Position
Executive Vice President of Worldwide Sales and Marketing, Matt Bruening, educated the partners on our growth strategy, A10’s investment focus, continuous innovation strategies and strategic thrusts. Partners got their first view of our newly launched A10 Next-Gen WAF, powered by Fastly solution and our upcoming security insights service, A10 Defend. Matt also discussed A10’s partner go-to-market model focused on providing curiosity and insight and building leverage while sharing in our partners’ success. CEO, Dhrupad Trivedi, continued discussing A10’s company strategy and key initiatives for 2023, as well as the overall A10 differentiators.
Accelerating the Affinity Partner Community
Christopher Martin discussed the importance of A10’s channel partner community, sharing the success the partners have had throughout 2022 and the first half of 2023. Elaborating on the year-on-year growth through channel enablement opportunities present and future. Chris touched on the exciting new tools A10 is currently working on to help our partners succeed, including product and sales training, marketing materials and collateral.
Delivering New and Emerging Security Solutions
Technology sessions helped educate our partners on new and emerging solutions. Senior Director, Product Marketing, Paul Nicholson, CTO Brett Ley, Head of Security Solutions, Elisa Cordero, and guest speaker Stephen Kiel from Fastly, discussed the latest products and solutions offering, including the new A10 Next-Gen WAF, powered by Fastly. The panelists took a deeper dive into the solution and advances while also discussing the evolution of hybrid cloud and challenges around secure application delivery. Finally, the panelists discussed the evolving cyberthreat landscape and how A10 is helping customers advance their security strategies.
Demonstrating Customer Success
Over the two days a variety of customers presented about how A10 has helped them achieve their business objectives. On day-one we heard from Fatih Uluçam, Head of IT Infrastructure, Ministry of Health. He spoke about the challenges his organization faced with DDoS protection and their inability to analyze SSL traffic. After deploying A10 Thunder® Threat Protection System (TPS®) the Ministry of Health was able to successfully defend against growing attacks and optimize its security OPEX. On day-two, Samil Can from Doğuş Technology. He shared a similar story of dealing with an inadequate legacy DDoS protection solution but after deploying A10 Thunder TPS, the customer was able to protect the application layer against DDoS attacks, overall restoring the trust to its retail customers.
Making Time for Networking and Fun
A10 hosted partners for white water rafting in the Köprülü Canyon where teams needed to navigate through the rapids to reach the bottom of the canyon. We together with our partners closed the day with the A10 Gala Dinner and Awards ceremony honoring the successes from 2022. It was great to be able to present the annual partner awards in person for the first time since the pandemic.
Congratulations to all our winners. We truly appreciate all the dedication, time and effort you put in to partnering with A10. The 2022 winners list is available in the
A10 Affinity Partner Portal.
Pictured: Partners enjoying white water rafting
Closing out a Successful Event – Succeeding with A10
Day-two was focused around educating our partners on how best to win with A10. Breakout sessions covered our Technical Ambassador program, Winning with A10, Distribution Insight Business Planning with a Difference followed by an executive meeting with Area VPs, Adrian Taylor and Stephen Dallas.
Sharing Executive Insights
CEO, Dhrupad Trivedi, EVP Sales and Marketing, Matt Bruening and VP of ATI, Anthony Webb formed a panel that was moderated by our emcee, Jason Harper. Our partner community had the opportunity to ask questions directly to the panelists and get their perspectives on A10’s growth strategies, market insights and what’s to come for the company.
![The A10 Networks executive leadership team pictured together at the Accelerate Affinity Partner Summit in Antalya, Turkey](/wp-content/uploads/Blog-2023-Affinity-Partner-Summit-Leadership.jpg")
Pictured from left to right: Jason Harper, Anthony Webb, Dhrupad Trivedi, and Matt Bruening
Globally, our partners are key to A10’s success in driving better business outcomes of our mutual customers. The two-day event in Turkey allowed us to share our strategy and equip our partners with information that will help them serve customers and grow their businesses alongside A10. We are committed to strengthening and expanding our channel operation, ensuring our existing and future partners are successful. When our partners succeed, we succeed.
We hope all partners found this summit insightful, enabling, and exciting. We look forward to accelerating through 2023 and beyond with the continued support of our A10 partner community.
Seeing is believing.
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