Intelligent Traffic Steering
We help you intelligently steer traffic that enables operators to offer personalized services, drive new revenue streams, and improve operational efficiency for significant cost savings.
Resources
Conventional Traffic Steering is Expensive and Inefficient
Subscriber traffic is expanding rapidly, driven by the proliferation of connected devices and increasing bandwidth usage per subscriber. This trend is fueling the demand for new digital content and applications, opening up great opportunities for new services (video calling, high-definition content streaming, etc.). This is evolving into 5G service offerings, with a wide range of use cases for the scalable hyper-connected Internet of Things (IoT) world.
Slow time-to-market
- Agility: the mobile data landscape is evolving continuously with a wide range of new use cases that affect time-to-market
- Provisioning new revenue-generating services require major network upgrades
- Scale-up of value-added services (VAS) infrastructure can be costly
Inefficient utilization of network resources
- Legacy products route traffic to all value-added services (VAS) and data optimization platforms
- No awareness about subscriber profile or context type, which results in loss of potential revenue though customized services
- Immense duplication of data processing even for pass-through traffic
How We Can Help
A10 Networks Thunder CFW enables intelligent traffic management in mobile networks that is subscriber- and context-aware for faster monetization of new value-added services and improved subscriber experience.
Faster time-to-market for VAS
Thunder CFW solution supports steering for end-user traffic, enabling the operator to optimize the existing infrastructure, as well monetize it by offering value-added services to select users. This helps in, not only a reduction of total cost of ownership (TCO), but also provides an opportunity to increase average revenue per user (ARPU).
Efficient network utilization
The traffic steering policy can be extremely granular and can leverage many Layer 3-7 characteristics of the end-user flows, enabling service providers to route traffic only through the services relevant to the subscribers. For example, traffic steering can be based on IP, user or application. This solution can also provide IPv4 and IPv6 consistency so that the same user goes through the same set of services.
