Intelligent Traffic Steering

Mobile service providers are constantly exploring ways to enhance network utilization by steering traffic flows to the value-added services in a way that is transparent to the end user. Intelligently steering traffic can enable operators to offer personalized services to drive new revenue streams and improve operational efficiency for significant cost savings. 

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Conventional Traffic Steering is Expensive and Inefficient

Subscriber traffic is expanding rapidly, driven by the proliferation of connected devices and increasing bandwidth usage per subscriber. This trend is fueling the demand for new digital content and applications, opening up great opportunities for new services (video calling, high-definition content streaming, etc.). This is evolving into 5G service offerings, with a wide range of use cases for the scalable hyper-connected Internet of Things (IoT) world.

Slow time-to-market

  • Agility: the mobile data landscape is evolving continuously with a wide range of new use cases that affect time-to-market
  • Provisioning new revenue-generating services require major network upgrades
  • Scale-up of value-added services (VAS) infrastructure can be costly

Inefficient utilization of network resources

  • Legacy products route traffic to all value-added services (VAS) and data optimization platforms
  • No awareness about subscriber profile or context type, which results in loss of potential revenue though customized services
  • Immense duplication of data processing even for pass-through traffic
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Modernize your 4G/LTE Network Now for 5G Success

Unlike previous generational changes, the 5G rollout will be an evolutionary process - think of it not as a destination but a journey. However, mobile operators should not wait until the marketplace shakes out - that just gives competitors the first-mover advantage. The winning strategy is to act NOW.By carefully investing in upgrades to support specific 5G use cases, network operators can monetize their existing 4G/LTE infrastructure and modernize in preparation for the eventual migration to a full 5G architecture.

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