Client & Case Study

Rakuten, Inc.

Client case study description

Rakuten, Inc. launched its "Rakuten Ichiba (market)" as a pioneering online shopping mall in 1997 based on a strong commitment to "enable people with business acumen to readily open a shop." Rakuten operates an Internet shopping mall that hosts over 39,000 stores. Throughout the site, over 90 million products are offered, the membership has already topped 76 million, and these numbers have led to 13 billion yen in total distribution value (all statistics as of March 2012). Fifteen years after launching its site, a wide variety of services, such as travel, portal, and finance are now provided centered on electronic commerce (EC), and this has developed into a one-stop system offering the many necessities of our modern-day lives. 

Rakuten adopted A10 Networks' AX Series, and reinforced its network infrastructure to better cope with the increased number of users and diversified services...