A10 AIR: Apps Rank As Important As Sunlight, More Important Than Voice (Video)

How important are apps in our modern, connected world? According to the A10 Application Intelligence Report, or A10 AIR, apps are as important as sunlight and more important than voice. Seriously. In this video, we explore the data further:

We asked: In the next 24 hours, if you were only allowed to have access to one of the following, which would you choose: friends and family, food and water, apps, sunlight or the outdoors or use of your voice?

Ten percent of A10 AIR respondents say they’d choose apps, that’s the same amount of respondents who say they’d choose sunlight, and more than those who say they’d choose use of their voice (6 percent).

Apps, however, didn’t rank as important as spending time with friends and family, which scored highest with 44 percent of respondents choosing that. Access to food and water also outranked apps, with 30 percent of respondents preferring to eat and drink over using apps in a 24-hour period.

Geographically, however, there were some differences. For example, access to apps scored highest in South Korea, with 19 percent of South Korean respondents saying they’d choose apps. China was a close second with 17 percent. Sixteen percent of respondents from India chose access to apps, while 17 percent of respondents from India chose access to food and water.

Access to apps ranked lowest in Japan, where just 4 percent of respondents chose apps over the other options. Six percent from France, Germany and the U.K. chose apps. Japan, France, Germany and the U.K. were also the only countries where respondents ranked apps lower than both using one’s voice and access to sunlight.

Meanwhile, a small percentage of respondents over 40 chose to spend time with apps over any of the other options, yet more respondents over 40 did choose apps over using their voice.

Want to learn more about A10’s findings? Visit a10networks.com/AIR to explore the data and download the in-depth A10 Application Intelligence Report. AIR examines employee behavior and attitudes toward the use of apps, and their impact on corporate culture and cybersecurity.


June 6, 2017

About Andrew Hickey

Andrew Hickey serves as A10's editorial director. Andrew has two decades of journalism and content strategy experience, covering everything from crime to cloud computing and all things in between. READ MORE