Affinity Partner Program

Affinity Partner Program

Why Partner with A10 Networks?

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At A10 Networks we are 100% committed to selling through our channel organization. The only way we grow our business and capture market share from the competition is by enabling our partners to be the best in the marketplace. Our sales organization is dedicated to helping you when you sell, and you’re ensured the best possible support and resources to sell to and grow your customer base.

The A10 Networks Affinity Global Partner Program was designed to empower our partners to drive engagement, inspire growth, and expand their customer base. Affinity partners will gain access to the resources and enablement they need to lead with A10 solutions and grow their business.

The Affinity Partner Program has membership tiers to meet the needs of your growing business. Each of our tiers is a reflection of the partner’s dedication and commitment to the program through training, certification, and revenue growth. As our partners invest in program, they earn an increased commitment from A10 Networks through increased sales incentives, rewards, and more.

Sales Enablement
A10 Networks provides a comprehensive set of tools and resources to drive sales and business growth, position and sell A10 Networks solutions, and respond effectively to customer requirements. Sales support includes deal registrations competitive pricing, sales tools, account management and business planning, competitive analysis, and sales training.

Deal Registration Protection and Discounts
As a member of the A10 Networks Affinity Global Partner Program, you will benefit from competitive margins, service offerings, and a powerful marketing engine that will drive customer demand. Partners are guaranteed the highest level of discount protection for registering opportunities through A10’s Partner Portal.

Market Development Funds (MDF)
These funds are provided to Affinity Partners with A10’s discretion to market A10’s brand and products. Eligible partners apply for MDF online through A10’s Partner Portal.

About the Membership Tiers
This is an at-a-glance guide to some of the defining characteristics and benefits of the three unique partner tiers in the A10 Affinity Global Partner Program.

An Affinity Platinum Partner...

  • Leads with A10 Solutions
  • Creates and drives demand in local markets
  • Delivers end-to-end solutions and services to customers
  • Achieves top-level credibility with customers

An Affinity Gold Partner...

  • Joint selling with A10 to customer installed base
  • Proven core competency around networking and/or security solutions
  • Possesses a detailed understanding of the market opportunity
  • Trusted advisor to their customers

An Affinity Bronze Partner...

  • Entry point to the A10 program
  • Access to selected program benefits
  • Has a greater ability to perform in a booming market

Program benefits listed here are for our North American Partners — United States and Canada — only. If you are outside of this geography, please reach out to your Account Manager for benefits available to partners within your region.

Standard Product Discount
Deal Registration Discount
Co-Op Quarterly
Market Development Funds
Access to Evaluations
Partner Portal Access
Partner Co-branded Marketing Materials
Account Planning / Mapping
Partner Communications - Newsletters, Alerts, etc.
Account Management
Support Resources

A10 Networks Affinity Partners are expected to complete certain requirements to gain access to different program benefit levels. The Affinity Partner Program is structured to enable, reward and support you based on your specific business model and your investment in A10 Networks. This is a brief overview of some key program requirements for our North American Partners. If you are outside North America – United States and Canada – please reach out to your Account Manager for the requirements for your region.

Program Requirements
Annual Revenue Goal
Quarterly Business Planning    
Partner Sales Training Accreditation
Pre-sales Technical Training Accreditation  
Partner Certification  

A10 Channel Partner Enablement Program

Designed to give our partners the knowledge and skills they need to increase channel-driven sales, the A10 Channel Partner Enablement Program facilitates quick partner onboarding and enables partner teams to position best-in-class solutions to customers.

We have three course offerings:

  • Partner Onboarding: Foundation Track
    The Foundation Track prepares partners in all roles to jumpstart their A10 channel sales program, through a high-level overview of A10’s core capabilities, value propositions, and sales opportunities. Partners will gain the knowledge needed to articulate the A10 value proposition, and understand how A10 can help them uncover new opportunities, deepen relationships with existing customers, and get in the door with a potential client.
  • Sales Enablement Track
    The Sales Enablement Track prepares partner sales specialists to position and sell application networking solutions that leverage the A10 Thunder product line of high performance, next-generation application delivery controllers (ADCs). Partners will gain the skills to discover qualified opportunities, and learn key selling propositions and customer approaches to move prospects through the sales cycle.
  • Pre-Sales Engineer Track
    The Pre-Sales Engineer Track prepares partner technical pre-sales specialists to position, demo, design, and present application networking solutions that leverage the A10 Thunder ADC product line. Partners will learn from actual A10 customer examples, and gain end-to-end experience in diagnosing a customer situation, and designing and presenting a solution. The track concludes with a Pre-Sales Capstone project to document the proposal process and serve as a job aid to guide partners’ technical and sales teams in future solution planning.