AX SeriesReseller Programs & Levels
A10's sales strategy is 100% Channel. We recognize the value of partnering with experienced and knowledgeable channel partners to help grow our business.
A10 Networks Partner Community consists of Channel Partners (three levels), Managed Services Partners and Technology Partners.
Key Reasons for Becoming an A10 Partner:
- Growing Market - Ability to sell leading-edge networking and security solutions in fast-growth markets
- Profitability - Attractive margins and service opportunities
- Training - Proactive training programs for sales and technical personnel
- Support - Comprehensive Sales and Technical support available to A10 Partners
Don't miss this opportunity to join the A10 Networks Partner Team!
Partner Characteristics |
MSSP Partners |
Channel Partners |
Technology Partners |
||
| Premier | Certified | Authorized | Network | ||
| Sells to End Users | X | X | X | X | X |
| Sells A10 Network Products | X | X | X | X | |
| Sell A10 Network Support | X | X | X | X | |
| Sell value-added service (install & maintenance) | X | X | X | ||
| Sell outsource service (maintenance & management) | X | ||||
| Geographic coverage | Regional, National or Worldwide | National or Worldwide | Regional or National | Regional or Local | National or Worldwide |
Partner Characteristics |
MSSP Partners |
Channel Partners |
Technology Partners |
||
| Sales Benefits | Premier | Certified | Authorized | Network | |
| Discount on all A10 Network Products | X | X | X | X | |
| Discount on all A10 Network Demonstration Units | X | X | X | X | X |
| Discount on A10 Networks Support and Maintenance | X | X | X | X | X |
| Access to Support and Maintenance Renewals Annually | X | X | X | ||
| Exchange of Field Sales Contact Information | X | X | X | X | X |
| Eligible for end customer lead sharing | X | X | X | X | |
| Marketing Benefits | Premier | Certified | Authorized | Network | |
| Eligible for A10 Marketing Development Funds (MDF) | X | X | X | ||
| Involvement in customer testimonials | X | X | X | X | X |
| Direct access to A10 sales and marketing support | X | X | X | ||
| Participation in the Partner Locator * | X | X | X | ||
| Ability to use A10 Networks logos | X | X | X | X | X |
| Eligible for participation in beta programs | X | X | X | ||
| Ongoing Education Benefits | Premier | Certified | Authorized | Network | |
| Complimentary sales training | X | X | X | X | X |
| A10 Networks Partner News Bulletin | X | X | X | X | X |
| Access to monthly A10 Partner Webinar | X | X | X | X | |
| Access to secure A10 Networks Partner Portal | X | X | X | X | |
| Opportunity to participate in A10 Network Partner Events | X | X | X | ||
| Sales & Marketing CD Toolkit | X | X | X | X | X |
| Assigned Partner Manager * | X | X | |||
* indicates future benefit
A10 Partner Obligations |
MSSP Partners |
Channel Partners |
Technology Partners |
||
| Sales Obligations | Premier | Certified | Authorized | Network | |
| Annual Revenue Commitment | X | X | X | X | |
| Minimum Initial Order | X | X | X | X | |
| Exchange of Field Sales Contact Information | X | X | X | X | X |
| Stipulated minimum support hours of operation (local time) | 24 X 7 | 24 X 7 | 12 X 7 | 8 X 5 | N/A |
| Marketing Obligations | Premier | Certified | Authorized | Network | |
| A10 Networks logo and solution information on partner Web site | X | X | X | X | X |
| Lead Generation Events during first 90 days | 1 | 2 | 1 | 1 | |
| Annual number of lead generating events | 3 | 6 | 4 | 2 | 2 |
| Ongoing Education Obligations | Premier | Certified | Authorized | Network | |
| A10 Networks Trained Sales Professionals | 2 | 4 | 2 | 1 | |
| A10 Networks Certified Sales Engineer Training | 4 | 2 | 1 | 1 | 1 |
| Business Planning Obligations | Premier | Certified | Authorized | Network | |
| Completed and Accepted Program application | X | X | X | X | X |
| Valid reseller certificate (U.S. only) | X | X | X | X | |
| Assigned Vendor Manager | X | X | X | ||
| Assigned Marketing Manager | X | X | X | ||
| Business Plan | Updated every quarter | Updated every quarter | Updated every half year | Updated every half year | Updated every half year |
| Point of Sales Report | X | X | X | ||