Reseller Programs & Levels

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RESELLER PROGRAMS & LEVELS

A10's Partner Program provides the best partnering opportunity for Value-added Solution Providers to enhance their Security and Compliance Practices with A10 Networks' industry-leading Identity and Access Management appliance.

A10's sales strategy is 100% Channel. We recognize the value of partnering with experienced and knowledgeable channel partners to help grow our business.

A10 Networks Partner Community consists of Channel Partners (three levels), Managed Services Partners and Technology Partners.

Key Reasons for Becoming an A10 Partner:

Growing Market - Ability to sell leading-edge Identity & Access Management Solutions in one of the fastest growing solution segments
Profitability - Attractive margins and service opportunities
Training - Proactive training programs for sales and technical personnel
Support - Comprehensive Sales and Technical support available to A10 Partners

Enhance your Security and Compliance Practices; include our cost-effective Identity and Access Management Solution. Allow your customer's networks to become Identity Aware Networks.

Don't miss this opportunity to join the A10 Networks Partner Team!

Partner Characteristics	MSSP Partners	Channel Partners			Technology Partners
	Premier	Certified	Authorized	Network
Sells to End Users	X	X	X	X	X
Sells A10 Network Products	X	X	X	X
Sell A10 Network Support	X	X	X	X
Sell value-added service (install & maintenance)		X	X	X
Sell outsource service (maintenance & management)	X
Geographic coverage	Regional, National or Worldwide	National or Worldwide	Regional or National	Regional or Local	National or Worldwide

Partner Characteristics	MSSP Partners	Channel Partners			Technology Partners
Sales Benefits	Premier	Certified	Authorized	Network
Discount on all A10 Network Products	X	X	X	X
Discount on all A10 Network Demonstration Units	X	X	X	X	X
Discount on A10 Networks Support and Maintenance	X	X	X	X	X
Access to Support and Maintenance Renewals Annually	X	X	X
Exchange of Field Sales Contact Information	X	X	X	X	X
Eligible for end customer lead sharing	X	X	X	X
Marketing Benefits	Premier	Certified	Authorized	Network
Eligible for A10 Marketing Development Funds (MDF)	X	X	X
Involvement in customer testimonials	X	X	X	X	X
Direct access to A10 sales and marketing support	X	X			X
Participation in the Partner Locator *	X	X	X
Ability to use A10 Networks logos	X	X	X	X	X
Eligible for participation in beta programs	X	X			X
Ongoing Education Benefits	Premier	Certified	Authorized	Network
Complimentary sales training	X	X	X	X	X
A10 Networks Partner News Bulletin	X	X	X	X	X
Access to monthly A10 Partner Webinar	X	X	X	X
Access to secure A10 Networks Partner Portal	X	X	X	X
Opportunity to participate in A10 Network Partner Events	X	X	X
Sales & Marketing CD Toolkit	X	X	X	X	X
Assigned Partner Manager *	X	X

* indicates future benefit

A10 Partner Obligations	MSSP Partners	Channel Partners			Technology Partners
Sales Obligations	Premier	Certified	Authorized	Network
Annual Revenue Commitment	X	X	X	X
Minimum Initial Order	X	X	X	X
Exchange of Field Sales Contact Information	X	X	X	X	X
Stipulated minimum support hours of operation (local time)	24 X 7	24 X 7	12 X 7	8 X 5	N/A
Marketing Obligations	Premier	Certified	Authorized	Network
A10 Networks logo and solution information on partner Web site	X	X	X	X	X
Lead Generation Events during first 90 days	1	2	1	1
Annual number of lead generating events	3	6	4	2	2
Ongoing Education Obligations	Premier	Certified	Authorized	Network
A10 Networks Trained Sales Professionals	2	4	2		1
A10 Networks Certified Sales Engineer Training	4	2	1	1	1
Business Planning Obligations	Premier	Certified	Authorized	Network
Completed and Accepted Program application	X	X	X	X	X
Valid reseller certificate (U.S. only)	X	X	X	X
Assigned Vendor Manager	X	X			X
Assigned Marketing Manager	X	X			X
Business Plan	Updated every quarter	Updated every quarter	Updated every half year	Updated every half year	Updated every half year
Point of Sales Report	X	X	X